American Dairy Association North East (ADA North East) will air videos about its dairy checkoff programs during the live online broadcast of the 2023 All-American Dairy Show. The videos will air six times per day from September 18-20, and will feature information on a variety of checkoff programs, including virtual farm tours, school nutrition programs, and retail sales.
ADA North East CEO John Chrisman said the organization is sponsoring the live coverage of the All-American Dairy Show to reach dairy farmers with its dairy checkoff messages.
"We encourage farmers from our six-state region to look for video clips during the broadcasts to learn more about their checkoff investment," Chrisman said.
In addition to the videos about ADA North East checkoff programs, viewers will also learn about national dairy checkoff programs through Dairy Management Inc. The videos will help viewers understand how local and national checkoffs are working together to "Make Every Drop Count."
ADA North East will also have a booth in the exhibit area of the All-American Dairy Show complex with promotional items and printed materials where farmers can learn about checkoff programs and results.
Dairy checkoff partner Domino's is sponsoring pizza for the youth exhibitor social event of the Premier National Junior Events on Saturday, September 16. Dairy use by Domino's, the number one pizza company worldwide, has grown an average 2.2 billion pounds between 2009 and 2021.
The All-American Dairy Show is a premier dairy event for youth in the United States. The show features competitions for dairy cattle, goats, sheep, and swine.
Photo Credit: Dairy Checkoff
Categories: Pennsylvania, Livestock, Dairy Cattle