By Blake Jackson
A strong farm brand is far more than just a logo or tagline - it serves as a strategic business tool that can significantly influence profitability. An upcoming webinar on February 19, 2026, at 12:00 PM will focus on helping farmers harness branding and marketing to attract ideal customers, differentiate their products, and achieve higher pricing.
The virtual session, led by Charlotte Smith of 3 Cow Marketing, will provide actionable insights into defining a clear brand identity, aligning marketing efforts with business objectives, and using storytelling to foster trust, loyalty, and repeat sales.
Charlotte Smith brings extensive experience to the topic. After starting her farm in 2009, Smith quickly discovered how effective branding could allow her to sell products at two to three times the price of her neighbors while maintaining strong sales.
Since 2012, Smith has been teaching farmers how to market their products effectively and build profitable businesses. Today, Smith coaches farmers across 15 countries, combining marketing expertise with mindset strategies to help them manage stress, reduce overwhelm, and create balanced, profitable farm operations.
Smith’s approach challenges traditional farming norms by showing that farmers can achieve financial success while maintaining well-being. She also hosts the weekly podcast, Profitable Mindset, and was recognized in 2016 as one of the Top 25 Most Influential Women in Food and Agriculture by Food Tank for her contributions to improving soil, livestock, and the livelihoods of farmers.
The webinar is free to register and is designed to provide practical tools that translate marketing efforts into measurable results and long-term farm sustainability.
Photo Credit: istock-scharfsinn86
Categories: Pennsylvania, General