Four million media views were tracked for ads targeted to environmentally minded consumers – especially millennials and Gen Z – as part of the riparian buffer program established this spring by the Pennsylvania Dairy Promotion Program, working through the American Dairy Association (ADA) North East, and Alliance for the Chesapeake Bay.
In addition, viewers spent an average of 2:46 minutes on our website page that featured the campaign.
The program was developed to highlight dairy farmers' environmental commitment and build trust in dairy.
View the program at https://bit.ly/3Py1WOP
Categories: Pennsylvania, Livestock, Dairy Cattle