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School Nutrition Professionals Benefit from Dairy Checkoff
Pennsylvania Ag Connection - 08/14/2019

American Dairy Association North East staff shared dairy information with school nutrition directors at the School Nutrition Association of Pennsylvania annual conference in Hershey. The ADA Youth Programs team highlighted dairy nutrition programs like the successful hot chocolate milk program piloted last year that will now be added to the tool kit provided to local school nutrition directors. The ADA team also promoted the Strive for 35 program that helps schools keep milk cold to boost students' take-rate.

Beth Meyer, ADA North East director of consumer confidence, and Keith Kobland from Syracuse University presented "Responding Effectively to Routine and Crisis Situations" to help the audience learn to share good news about school meals in person, online, and in the media.

More than 40 people attended the workshop, recognizing the need for positive messaging related to milk and dairy in school lunches.

ADA North East is the dairy farmer-funded organization funded by participating dairy farmer's checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing nearly 11,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council. ADA North East works closely with Dairy Management Inc., the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.

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