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'Leveraging BQA to Reach Consumers' Webinar Tonight
Pennsylvania Ag Connection - 11/18/2020

The Pennsylvania Beef Council (PBC) will be hosting a virtual workshop with Nicole Rodriguez, a registered dietitian, blogger at Enjoy Food. Enjoy Life., and a Masters of Beef Advocacy (MBA) Top of Class Graduate on Nov. 18 at 7 p.m.

The webinar is intended for beef producers looking to grow their customer base by learning how Nicole has formed connections with consumer audiences through leveraging common values like the shared principles from programs like BQA on social media. She will also be sharing strategies for establishing a business page on social channels and using the page as a positive tool for respectful dialogue.

Thanks to the PA BQA program and the PBC, this webinar is free for producers to attend. Pre-registration is requested and can be completed by visiting

For more information on this program or other PA BQA programming, please contact Courtney Gray at or 814-623-2698.

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