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Hershey Unveils Innovation at National Convenience Store Show
Pennsylvania Ag Connection - 10/21/2016

To meet the needs of the modern consumer and shopper, The Hershey Company is continuing to innovate and expand across its portfolio, including debuting new products with a variety of delicious tastes and textures. As part of this evolution, The Hershey Company announced its latest innovations and insights that will be featured at the annual National Association of Convenience Stores (NACS) Show in Atlanta, at the Georgia World Congress Center, on October 19-21, 2016.

Earlier this month, Hershey announced one of the most anticipated innovations from the iconic brand in more than 16 years -- Hershey's Cookie Layer Crunch. Hershey's latest innovation earned some of the highest consumer scores of any product ever launched by the company. Hershey's Cookie Layer Crunch debuted publicly for the first time at Hershey's exhibit at NACS.

To meet the growing demand for multi-textural eating experiences and various snacking occasions, Hershey reimagined its iconic chocolate bar, pairing it with layers of crunchy cookie bits and fillings to offer a textured snacking experience.

"We recognize eating habits are evolving and that consumers are moving away from traditional meals and into multiple snacking occasions that include various tastes and textures throughout the day," says Mary-Ann Somers, General Manager and Vice President, U.S. Confection, The Hershey Company. "Debuting Hershey's Cookie Layer Crunch at the annual NACS Show and providing show attendees with a first taste are great ways to unveil this innovation. We have spent the last 18 months perfecting it to ensure that it not only tastes great, but meets the needs and desires of today's modern convenience store consumer," says Somers.

In addition to Hershey's Cookie Layer Crunch and Reese's Pieces Peanut Butter Cups, The Hershey Company showcased a variety of new innovations across chocolate, sweets and refreshment and snacking categories.

Hershey is expanding the role of confection to meet consumers' evolving snacking needs. As part of this evolution, Hershey has successfully launched Snack Mix lines, featuring its two largest and most iconic brands, Hershey's and Reese's. These products blend bite-sized confection pieces with a combination of sweet, salty, crunchy and creamy textures. Looking ahead to 2017, Hershey will continue to expand its "snackfection" product offerings for those consumers looking for small, delicious bites full of sweet taste and crunchy textures. Reese's Crunchers and Hershey's Cookies 'n' Crème Crunchers combine classic sweet tastes with crunchy textures for easy, on-the-go-eating--a great, innovative pairing.

Since Hershey acquired KRAVE Jerky in 2015, it has seen a consistent rise in demand for protein-packed, better-for-you snacks. KRAVE Jerky serves as a good source of protein while remaining low in fat, gluten-free and full of flavor. KRAVE Jerky is expanding its artisanal approach and culinary-inspired flavors to a new form with the launch of the KRAVE Stick. The new KRAVE Stick is layered with ingredients like beans and sweet potatoes, and will come in three unique and savory flavors, including Spicy Red Pepper Pork with Black Beans, Rosemary Lemon Turkey with White Beans and Sesame Garlic Beef with Sweet Potatoes.

Hershey is not only a global snacking leader with powerful and relevant brands and strong innovation but is also at the forefront of providing leading-edge insights that help to drive category growth. This year at NACS, Hershey highlighted a new approach to the standard-bar business for the convenience channel. Hershey unveiled a "Gold Standard Planogram" that has proven to increase sales of both standard and king-sized bars.


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