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Pennsylvania Ag News Headlines
Potatoes USA Shines Spotlight at NGA Show
Pennsylvania Ag Connection - 02/20/2018

The Potatoes USA Retail team recently sponsored and attended the National Grocers Association (NGA) Show in Las Vegas. Potatoes USA was featured in the exclusive NGA Show booklet as part of its sponsorship. The goal of the sponsorship was to build visibility for Potatoes USA as a resource among retailers. Potatoes USA was also the exclusive sponsor of the Focus on Fresh educational track featuring five educational workshops focused on fresh departments in the grocery store.

This conference focused on the needs of independent grocers and held over 40 different education workshops to provide opportunities for retailers to network and gain new perspectives on how to drive growth and profitability. The NGA Show brings together independent retailers and wholesalers, food retail industry executives and food/CPG manufacturers from across the country.

Over the course of three days, Potatoes USA was able to address over 500 attendees in the Focus on Fresh workshops, with personalized messages to each workshop topic, network with independent store owners and deliver key potato retail messaging, and connect with produce companies merchandizing our products to better understand how to connect with the independent retailer.

Overall, the event was a huge success and the Potatoes USA Retail team looks forward to a continued partnership with the National Grocers Association in the future.


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