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Wheat Protein Market Worth $2.15 Billion by 2025
USAgNet - 04/25/2017

The global wheat protein market is expected to reach $2.15 billion by 2025, according to a new report by Grand View Research, Inc. Globally increasing consumer preference for meat free diets and rising applications in end user industries has been major factors driving the market growth. In addition, growing incidences of lactose intolerance has led to the increased demand for the market.

Wheat proteins find wide applications in the food & beverages industry in various products including confectionary, bakery, dairy, nutritional supplements and sports foods. The rising growth in the food & beverages industry is expected to be the key driver for wheat protein market growth over the forecast period. The market is expected to witness substantial growth led by increasing applications in bakery and confectionary products owing to their bread making quality.

Wheat gluten were the largest product category in 2015 and is expected to maintain a comparatively low growth rate over the forecast period. Wheat protein isolate is expected to witness fastest growth over upcoming years.

Nutritional supplements are expected to observe the fastest growth over the next nine years with an estimated CAGR of around 5% from 2016 to 2025. Wheat protein acts as a vital nutritional supplement for health. It is a low calorie supplement and contains higher level of glutamine as compared to whey and casein. It also helps to manage cholesterol levels and cure cardiovascular diseases. Varied benefits enable wheat protein to be an essential part of a healthy diet. Thus, driving the consumer demand.

Wheat protein isolates are majorly adopted by bodybuilders and strength training athletes as it is a high nutritional content protein and is low in calorie. As the consumer awareness regarding healthy lifestyle is rising the adoption of healthy nutritional supplements is augmenting. Wheat protein is increasing adopted as a vital health supplement mostly by people who prefer vegan and vegetarian diet. Moreover, increasing incidences of lactose intolerance is further augmenting the demand of wheat protein in the global market as a nutritional supplement.


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